Sales Prospecting Case Studies

We've seen clients secure some of their biggest deals thanks to creative and personalised ABM campaigns. Including handwritten direct mail in your sales sequence helps you stand out and builds trust with prospective clients.

Here are a handful of anonymised case studies to give you a flavour.

Book meetings with prospective customers

A global business services company was struggling to get noticed and wanted to secure more meetings with senior prospective customers. So we sent a simple handwritten letter explaining their value to busy C- level prospects.

The results

1 in 3

letters resulted in meetings

vs

<10%

email campaign response
Prospecting case study

Progressing opportunities in the pipeline

At Inkpact we use our own handwritten notes service to prospect new business too. In February 2019, with Valentine’s day on the 14th and Random Acts of Kindness day on the 17th we sent out a ‘customer love’ themed campaign to 57 opportunities in the pipeline that needed something delightful to get them moving again.

The results

42%

Response rate

20%

Meeting conversion rate

10.5%

Business won rate
Sales Progression case study-1
inkpact-quote-start

Inkpact made sending client gifts so easy, one client said it was the most thoughtful gift they'd ever received! It's strengthened many relationships and I barely lifted a finger - Marvellous.

Nigel, Hexion.

inkpact-quote-end

Download our guide

This is our Ultimate Guide to Creating Sales Prospecting Campaigns. Step by step we cover how to plan your campaign brief, defining the target audience, setting timelines and designing your mail.