A global business services company was struggling to get noticed and wanted to secure more meetings with senior prospective customers. So we sent a simple handwritten letter explaining their value to busy C- level prospects.
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At Inkpact we use our own handwritten notes service to prospect new business too. In February 2019, with Valentine’s day on the 14th and Random Acts of Kindness day on the 17th we sent out a ‘customer love’ themed campaign to 57 opportunities in the pipeline that needed something delightful to get them moving again.
This is our Ultimate Guide to Creating Sales Prospecting Campaigns. Step by step we cover how to plan your campaign brief, defining the target audience, setting timelines and designing your mail.