Customer delight is the new normal for every big brand
Once upon a time, business success simply depended on your brand being the cheapest in the market, or the biggest name. This is no longer the case. Customer delight is now key, and the experience you give to your audience has an incredible impact.
What is customer delight?
Customer delight is a human response full of positive emotions which can cause plenty of tangible benefits for your brand. Nevertheless, it’s not as common as you might think.
While customer satisfaction relies on meeting existing expectations, customer delight takes the customer experience to a whole new level, exceeding expectations and changing public perception of their brand. A company is nothing without customers, and their opinions can make or break your success. It’s key that these individuals feel cared for, listened to and treated well.